Kinetic Apparel

The brief for this project was to develop a brand identity and clothing mock-ups for a hypothetical and innovative activewear clothing brand set in the year 2050. Kinetic Apparel is a conceptual brand that would in theory leverage the emerging technology of Graphene electricity storage, and take this concept to a development stage where the heat generated from human physical activity can be converted to usable electricity. This project required a Logo, a consistent brand guideline and usable clothing mockup and discount-card collateral. 

Kinetic Apparel is an innovative and dynamic brand, and therefore a very fun project to be a part of. This required some out of the box ideation about what brands might look like in the year 2050 compared to now. Upon research, it was decided that Kinetic Apparel needed a look that fit its nature as an active, powerful and fun brand. The logo features the brand's core mark, the Bolt, an electrifying symbol of the central elements of this brand. Kinetic Apparel's clothing literally stores usable energy, and lightning symbolises power and an illuminating presence. That is the message that Kinetic Apparel sends to the activewear market. The brand's core typeface is shocking, energetic and exciting, sending the message that Kinetic Apparel is alive and ready to play.

The workout shirt and active socks show off their utilisation of the innovative graphene technology, while the cards invite new shoppers to take the plunge into the future with 20% off their shop.